Businesses don’t exist to make money
Businesses don’t exist to make money, they exist to keep us busy. Yet many people think money is the main thing. It’s never the money, it’s the lifestyle, it’s the freedom, it’s the toys like MacBooks and Lambos. The problem with toys is that once you have them, they bring happiness only for a moment. Then what?
The aim of any business, an perhaps it’s definition should be creating a system which benefits everyone involved. Kickstarter, Airbnb, Etsy, they help people create a living and they’re profitable.
That’s how every new business should be.
To me it seems that doing well by doing good is the new standard. I believe every business should do more than sell a product and provide a few jobs. In some way, it should give more to the community, which will repay the kindness.
A business that doesn’t make the world a better place is a thing of the past.
If you’re creating a business, create one that benefits everyone involved.