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Emotions over facts

Every single sentence has an emotional component to it.

Some have a strong one — we describe them with words like hilarious, tragic, or controversial — some have a weak one — we describe them as factual, informative, or dry.

Our mind automatically infers the emotional meaning and decides whether we like something or not.

One’s state of mind has to be extremely logical and reflective to be able to seperate the emotion from the fact and act rationally. Most of the time, for most of us, our mind is not in that place.

So in a head-on battle, emotions often defeat facts.

The most powerful combination is when facts and emotional appeal go together. A conscious ability to do that is called persuasion.

Be aware of the emotional charge of what you say. Most of the time emotions beat facts.