Maintain grasp with the obvious

Ever got stuck doing something too long because it was comfortable?

I have.

Because I did not ask a simple question: What was it I was trying to accomplish?

Or: What is the most important thing right now?

Or: What’s the value I’m supposed to exemplify with this effort?

We get familiar with terms we use. Integrity, innovation, transparency,…

And then we find them obvious… and don’t check our actual actions against those important ideas and values.

What are the term you use over and over again, perhaps in your mission statement or slogan?

What are the obvious ideas you might be ignoring right now?

Do they still apply?