Create long-term assets
Every day, we have a certain amount of energy. That energy can be used productively, or non-productively.
You can use your productive time in 2 main ways:
- To provide a service
- To work on an asset
Serving others is great. You attempt to help people. It builds knowledge and understanding.
However, from a perspective of the creator, it can be unsustainable and is bound to time directly.
Creating assets, on the other hand, is the Holy Grail. You take your knowledge, and package it into something. It could be text, media, or code. What matters is that it can live on the Internet, to be found by others.
Digital assets are the means to ultimate freedom.
= things that continue to live on the internet and provide some use to others, possibly purchasable. Blog posts, videos, courses,...
The ephemeral and the eternal (almost)
You could argue that a tweet or a Instagram post is an asset. And it is, but it's extremely ephemeral in the vast majority of cases.
Unfortunately, many people channel their creativity only into these ephemeral posts because they are relatively simple to create, but don't turn those posts into anything else. These posts remain as fragments of thoughts, but never quite fit together.
Unite the short-term fragments into a long-term artifact
The problem with the "post mentality". Is that each post on social media is standalone by default. It doesn't build up to anything. It's a random scream into the darkness of the Internet.
And most posts aren't what you might call a Minimum Effective Dose - they aren't persuasive enough to generate change in the mind of the reader.
Most posts are little blips of random thoughts that leave no trace but the brief activation of dopamine receptors.
That's why other online assets that aren't feed-based are more useful. Create a YouTube video that will still be relevant 10 years from now, write a blog post that will be on your site as long as you live (or longer), create a course that continue to sell 2 years from now...
Create assets that last years, not minutes or days.
The more long-lasting an asset is, the more potential future benefit it holds (for you and others), so prioritize things that will live on the Internet forever.
By creating a long-term asset you create a hub of connections. Something substantial that you can share. A packaged experience.
Create 1/1000 of a long-term asset
Every day, you have a finite amount of creative energy. You can allocate it to short-term assets, or long-term ones. By default, most people create just short-term assets. Those become irrelevant fast.
Instead, you want to prioritize long-term assets: blog posts, videos, courses, code (websites, apps),...
If you create a even fraction of a long-term asset, you'll eventually end up with something that is greater than the sum of its parts.
If you don't, and prioritize short-term posts, you'll just end up with a pile of parts that don't mean anything as a whole.
Build something that lasts, day by day. Collate separate ideas to create something more useful.
Do that and you'll create an asset that someone with "post mentality" won't be able to.
Be patient and strategic. Create 1/1000 of an asset every day.